aanleverspecificaties. adfactor

aanleverspecificaties

Adfactor and our publishers are very very flexible. Please do not hesitate to contact us for alternative options.
Please submit your creative two working days in advance of the campaign starting date. Traffic e-mail: .

Index

General accepted file formats

Animated or static gif
JPG image file
Adobe Flash*
3rd party tags: may contain HTML, Flash, gif and simple JavaScript

Size and maximum weight

Banner : 468x60 pixels, max 50 KB
Skyscraper : 120x600 pixels, max 50 KB
Rectangle : 336x280 pixels (9292ov.nl: 300x250 pixels), max 50 KB
Leaderboard : 728x90 pixels, max 50 KB
Floatable/layer ad : See below, max 50 KB
Expandable ad : See below, max50 KB
Sponsored header : See below, max 50 KB

Flash: clickTag and sound

The creative contains a clickTag action
The clickTag action is always placed in a button in the top layer of the flash creative
The button action looks like this:

on (release) { getURL (_root.clickTag, "_blank"); }

BUTTON_NAME.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { var sURL1: String; if ((sURL1 = root.loaderInfo.parameters.clickTag)) { void ExternalInterface.call('open', sURL1, '_blank'); } } );

User initiated (on click or mouse over) sound on/off
Sound off on mouse-out
Please provide target URL separately
In case you want to use multiple URL's please ask us how

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Advertorial

If you want us to, we will like to help you to create the advertorial and share our learnings which are different for each campaign, website and its visitors
Retecool.com: static image 336x280 pixels (gif)
Mobilyz.com: (website and newsletter): visual: static image 119x89 pixels (gif), title 50 characters, body 450 characters (optional, website can write copy) including spacing
Voetbalzone.nl: title 25 characters, body 120 characters, static image 160x93 pixels

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Floatable/layer ad

Autoclose after max. 10 seconds
Close button in the topright corner of the animation with a minimum size of 15x50 pixels
Layer size maximum 450x450
Layer will be launched from either a rectangle or skyscraper ad position (differs for each site)

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Expandable

An expandable ad is user initiated
The expandable has a close button
Closes on mouse-out and close action
Sound on/off is user initiated
The expandable part is an extension of the ad: 120x600 will expand to a maximum size 360x600 and the 468x60 will expand to a maximum size 468x180
Expandable rectangle 336x280 will expand to a max of double its original size, either horizontally or vertically

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Sponsored header

Please read these specs carefully, it includes guidelines and tips!
An effective sponsored header becomes a part of the website, ideally it is not a large banner
Flash and animation: subtle animation without flashes or operations which generate heavy CPU usage, no loops
Prevent the usage of large font types; height of used characters should be less than 100 pixels
User-initiated sound (on click) on/off

Website	size	File weight	Logo	Design template
Blogo	980x220	150Kb	leave space for site logo, see design template	download
Drijfzand	1040x160	150Kb	leave space for site logo, see design template	download
Film1 & Filmfocus	942x150	150Kb	no logo
Filmtotaal	990x150	150Kb	no logo
Flabber	754x200	150Kb	leave space for site logo, see design template	download
Gamingonly	978x105	150Kb	leave space for site logo, see design template	download
Iphoneclub	960x217	150Kb	leave space for site logo, see design template	download
Jaggle	820x250	150Kb	leave space for site logo, see design template	download
Musicfrom	960x180	150Kb	leave space for site logo, see design template	download
PlaneetHS	940x256	150Kb	leave space for site logo, see design template	download
Retecool	990x200	150Kb	leave space for site logo, see design template	download
Skoften	1000x250	150Kb	leave space for site logo, see design template	download
Vkmag	830x300	150Kb	leave space for site logo, see design template	download
Voetbalzone	1600x191	150Kb	use the logo from the design template in your header	download
Vrouw	811x184	150Kb	no logo

If you want us to, we will like to help you to create the sponsored header and share our learnings which are different for each campaign, website and its visitors
Adfactor can create your sponsored header. For further information, please contact Adfactor.

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FLV Pre-/Post-roll commercial

An flv, wmv, avi, mp4 or mov file either in a 16:9 (720x576 pixels) or 4:3 (720x480 pixels)
Length max. 15 seconds
These files will be resized by our traffic department, so please deliver in the best possible quality. 1500Kbps video and 160 Kpbs audio are a good standard.
To measure impressions and clicks, a tracking pixel and a clickcommand can be delivered

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SlamFM Pre-streaming radio commercial

An mp3 with bitrate 128kb/s and sampling frequency of 44kHz
Length max. 15 seconds
To measure the number of times it has been played a tracking pixel can be delivered

Pre-card commercial (Kaartenhuis)

download here

Tekstlink

40x40 static gif, max 10kb.
Title - 25 characters
Body text - 75 characters (2 lines)

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Homepage Takeover

Sponsored header according to the specs
High Quality wallpaper OR repeatable background icon for tiling in the background
With video in the take-over -> please send video as .wmv or .flv file
Or, when we create the homepage take-over:
High Quality artwork minimum 1600 px width (for example a large desktop wallpaper)
Seperate campaign title logo and preferrably fonttype
With video in the take-over -> please send video as .wmv or .flv file
Example